Nicole Wills
About Nicole Wills
Nicole Wills is a Customer Insights Researcher at Overstock.com, where she has worked since 2019. She has extensive experience in research roles across various organizations, including Fond du Lac County Economic Development Corporation and Market Probe.
Current Role at Overstock
Nicole Wills has been employed at Overstock.com as a Customer Insights Researcher since 2019. In this role, she focuses on analyzing customer data to inform business strategies and enhance the overall customer experience. Her responsibilities include conducting research to understand customer preferences and behaviors, which aids in the development of targeted marketing initiatives.
Previous Experience in Market Research
Prior to her current position, Nicole Wills held several roles in market research. She worked as a Research Specialist at Fond du Lac County Economic Development Corporation from 2016 to 2019, where she contributed to economic development initiatives. Additionally, she served as a Research Analyst at Market Probe for one year from 2015 to 2016, and as a Market Researcher at Wisconsin Innovation Service Center for eight months from 2014 to 2015.
Internship Experience
Nicole Wills began her career with an internship at Capture Marketing | Public Relations | Events in 2015, where she worked for four months. This experience provided her with foundational skills in marketing and research, which she later applied in her subsequent roles in the industry.
Education and Academic Background
Nicole Wills earned her Bachelor of Business Administration (BBA) degree from the University of Wisconsin-Whitewater, where she studied Marketing with an emphasis on Direct and Internet Marketing. Her academic tenure lasted from 2011 to 2015, equipping her with essential knowledge and skills relevant to her career in market research and customer insights.
Research Specialist Roles
In addition to her current role, Nicole Wills worked as a Research Specialist at Moraine Park Technical College from 2016 to 2019. During this time, she focused on conducting research to support educational programs and initiatives, further developing her expertise in data analysis and research methodologies.