Reed Daw
About Reed Daw
Reed Daw serves as a Senior Director at Overstock.com and has extensive experience in digital marketing and SEO management across various companies. His expertise includes vendor feeds, website taxonomy, and the use of digital marketing tools, complemented by a strong educational background in communication and liberal arts.
Work at Overstock
Reed Daw currently holds the position of Sr. Director at Overstock.com, a role he has occupied since 2021. In this capacity, he oversees various aspects of digital marketing and product management, leveraging his extensive background in SEO and e-commerce. His responsibilities include optimizing product data feeds and enhancing the overall user experience on the platform.
Previous Experience in SEO Management
Reed Daw has a diverse background in SEO management across several companies. He served as the SEO Manager at Ice.com from 2014 to 2015 and at VacationRenter in 2021. Additionally, he worked as the Sr. SEO Product Manager at JCPenney from 2017 to 2018 and as an SEO Product Manager at Amazon from 2016 to 2017. His roles involved managing product data feeds and improving website taxonomy to enhance search engine visibility.
Education and Expertise
Reed Daw studied at The University of Texas at Austin, where he earned a Bachelor of Communication and a Bachelor of Liberal Arts, focusing on Corporate Communication and Rhetoric and Composition. He also attended The University of Texas at El Paso, where he pursued Liberal Arts and Sciences. His educational background supports his expertise in digital marketing, vendor feeds, and website taxonomy.
Technical Skills and Tools
Reed Daw employs a variety of digital marketing and productivity tools, indicating a comprehensive understanding of industry-standard software. He utilizes Python for data analysis, demonstrating his technical skills in programming and data manipulation. His proficiency in these areas enhances his ability to optimize e-commerce platforms effectively.
Career Development and Passion for Marketing
Reed Daw has developed a strong passion for online marketing, driven by its creative demands and opportunities for growth. His career trajectory reflects a commitment to advancing his skills in SEO and product management, contributing to his effectiveness in the digital marketing landscape.