Rick Egan
About Rick Egan
Rick Egan serves as the VP of Performance Marketing at Overstock, where he has contributed to the company's growth through innovative marketing strategies since 2022. With extensive experience in performance marketing and a strong background in digital transformation, he previously held leadership roles at various organizations including Riviera Marketing Consulting Services and Onestop Internet.
Current Role at Overstock
Rick Egan serves as the Vice President of Performance Marketing at Overstock, a position he has held since 2022. In this role, he leads initiatives to enhance customer acquisition through innovative marketing strategies, including Paid Search, Product Listing Ads (PLA), and Search Engine Optimization (SEO). Egan has been instrumental in implementing digital transformation initiatives that align with Overstock's vision of creating dream homes for customers. His focus on integrating Brand Ambassador and Influencer Marketing into the overall marketing strategy has contributed to the company's growth in the eCommerce sector.
Previous Experience at Onestop Internet
Prior to his current role, Rick Egan worked as the Executive Vice President of Revenue Management at Onestop Internet from 2014 to 2018. During his tenure, he focused on optimizing revenue streams and enhancing the company's market position. His experience in this role provided him with a solid foundation in performance marketing, which he has applied in subsequent positions.
Education and Expertise
Rick Egan holds an MBA in Business Administration from Webster University, which he completed from 1998 to 2000. He also earned a Bachelor of Science degree in Kinesiology from California Polytechnic State University-San Luis Obispo, studying from 1987 to 1992. Additionally, he pursued studies in Health and Physical Education/Fitness at the same institution, achieving another BS degree from 1987 to 2002. His diverse educational background supports his expertise in marketing and business management.
Career History and Roles
Rick Egan has held various leadership positions throughout his career. He served as Chief Marketing Officer at getispire from 2020 to 2022 and as Senior Vice President of Marketing at CarParts.com from 2018 to 2019. Additionally, he worked at The Search Agency as Vice President and Group Account Director from 2006 to 2014. Earlier in his career, he was a Senior Project Manager at PacifiCare Health Systems from 1994 to 2004. These roles have equipped him with a broad range of skills in marketing and project management.
Digital Marketing Initiatives
At Overstock, Rick Egan has led the marketing team in developing a comprehensive approach to Organic Social marketing, which has significantly contributed to the company's brand visibility. His deep understanding of Affiliate Marketing has also played a crucial role in driving Overstock's growth in the eCommerce sector. Egan's focus on innovative marketing strategies has positioned Overstock to effectively engage with its customer base.