Ruobing Yang
About Ruobing Yang
Ruobing Yang is a Senior User Experience Researcher at Overstock, where she has worked since 2020. She has a background in consumer and market knowledge from Procter & Gamble and holds degrees from the University of Wisconsin-Madison and The London School of Economics.
Current Role at Overstock
Ruobing Yang serves as a Senior User Experience Researcher at Overstock, a position held since 2020. In this role, Yang is responsible for planning and executing long-term study plans that focus on new innovations. Yang has implemented the Continuous Discovery model, which has led to the establishment of weekly customer connect sessions. Additionally, Yang played a key role in reintegrating researchers with the marketing and merchandising organizations at Overstock.
Previous Experience at Procter & Gamble
Prior to joining Overstock, Ruobing Yang worked at Procter & Gamble in various roles. Yang was a Consumer & Market Knowledge Intern in 2015 for three months in the Madison, Wisconsin Area. Following this internship, Yang served as a Consumer Market Knowledge Associate Manager from 2016 to 2018 in Cincinnati, Ohio. These roles provided Yang with valuable experience in consumer insights and market analysis.
Education and Expertise
Ruobing Yang holds a Master's degree in Social Anthropology from The London School of Economics and Political Science (LSE), completed from 2018 to 2019. Yang also earned a Bachelor of Business Administration (BBA) in Marketing/Marketing Management, General, Management, and Human Resources from the University of Wisconsin-Madison, graduating in 2016. Additionally, Yang obtained a Certificate in User Experience Research and Design from the University of Michigan, completed from 2019 to 2020.
Experience in Campus and Visitor Relations
Before entering the corporate sector, Ruobing Yang worked as a Tour Guide Supervisor at Campus and Visitor Relations from 2015 to 2016 in the Madison, Wisconsin Area. In this position, Yang was responsible for overseeing tour operations and enhancing visitor experiences.