Sarah Factor
About Sarah Factor
Sarah Factor serves as the Director of Communications at Overstock, bringing over 15 years of experience in public relations and marketing leadership. Her career includes roles at notable companies such as Nestlé, Discovery Inc, and Fleishman-Hillard, where she developed integrated campaigns and strategic communications programs.
Current Role at Overstock
Sarah Factor serves as the Director of Communications at Overstock, a position she has held since 2022. In this role, she is responsible for overseeing the company's communication strategies and initiatives. Her focus includes creating integrated campaigns that leverage both traditional and digital platforms to enhance the brand's visibility and reputation.
Previous Experience at Overstock
Prior to her current role, Sarah Factor worked at Overstock as the Director of Public Relations for a period of eight months in 2022. During this time, she managed public relations efforts and contributed to the company's communication strategies.
Professional Background in Communications
Sarah Factor has over 15 years of experience in public relations and marketing leadership. She has held various roles, including Corporate & Brand Communications Manager at Nestlé for six years, Publicity Manager at Discovery Inc for three years, and Account Supervisor at Fleishman-Hillard for two years. Her diverse experience spans multiple industries and includes positions that required strategic communication and campaign development.
Education and Academic Background
Sarah Factor studied at The Ohio State University, where she earned a Bachelor's degree in Journalism from 1999 to 2003. She also attended Solon High School from 1995 to 1999, laying the foundation for her future career in communications and public relations.
Specialization in Integrated Campaigns
Sarah Factor specializes in creating integrated campaigns that effectively combine traditional and digital communication methods. She has developed and implemented strategic communications programs that enhance public perception and drive product sales for global brands. Her ability to collaborate across business functions and global offices has been instrumental in creatively telling brand stories.