Victoria Kopidakis
About Victoria Kopidakis
Victoria Kopidakis is a Manager of Media Buying at Overstock, with a diverse background in media planning and advertising across several prominent companies in the publishing industry. She has held various roles at organizations such as Scholastic, Hachette Book Group, and HarperCollins Publishers, contributing to her extensive experience in media and marketing.
Current Role at Overstock
Victoria Kopidakis serves as the Manager of Media Buying at Overstock, a position she has held since 2022. In this role, she is responsible for overseeing media purchasing strategies and optimizing advertising campaigns to enhance brand visibility and drive sales. Her experience in media buying allows her to effectively manage budgets and analyze performance metrics to ensure the success of marketing initiatives.
Previous Experience in Media Planning
Prior to her current role, Victoria Kopidakis worked in various capacities within media planning and advertising. She began her career at CTP as a Media Planner in 2016, where she worked for five months in Boston, Massachusetts. She later returned to CTP as a Media Coordinator from 2015 to 2016, gaining valuable insights into media strategies and client management.
Advertising Roles at Scholastic and Hachette Book Group
Victoria Kopidakis held multiple positions at Scholastic, including Advertising Coordinator from 2018 to 2021 and Marketing Associate, Advertising for a brief period in 2021. Her responsibilities included coordinating advertising efforts and supporting marketing campaigns. Following her tenure at Scholastic, she worked as an Advertising Manager at Hachette Book Group from 2021 to 2022, where she managed advertising initiatives and collaborated with cross-functional teams.
Educational Background at Boston University
Victoria Kopidakis studied at Boston University from 2011 to 2015, earning a degree that laid the foundation for her career in marketing and media. During her time at the university, she also gained practical experience as a Marketing Assistant at the Boston University College of Communication in 2013, where she supported various marketing projects.
Internship Experience
Victoria Kopidakis gained early professional experience as an Events Intern at Boston University School of Law from 2012 to 2013. This internship provided her with exposure to event planning and coordination, further enhancing her organizational skills and understanding of marketing dynamics in an academic setting.