Haley Spoeneman Jaworski
About Haley Spoeneman Jaworski
Haley Spoeneman Jaworski is a Web Content Manager at Owlet Baby Care, where she develops digital strategies and leads eCommerce initiatives. With a background in journalism and experience in digital marketing, she focuses on enhancing site performance and managing user experience.
Work at Owlet Baby Care
Haley Spoeneman Jaworski has been serving as the Web Content Manager at Owlet Baby Care since 2021. In this role, she develops digital strategies that encompass review implementations and partnership opportunities. She leads the eCommerce initiatives for both the US and international markets. Her responsibilities include managing the user experience and content calendar for the company's website. Additionally, she implements A/B testing and analytics reporting to enhance site performance and drive product sell-through. She also manages the development agency partner, ensuring that their efforts align with the overall digital strategies of Owlet Baby Care.
Previous Experience in Digital Marketing
Before joining Owlet Baby Care, Haley Spoeneman Jaworski held several positions in digital marketing. She worked as a Digital Strategy & Content Specialist at Nestlé Purina North America from 2019 to 2021. Prior to that, she was a Senior Digital Marketing Specialist at HARMAN International from 2015 to 2019. Earlier in her career, she served as an Account Manager at Manifest Digital for six years, from 2009 to 2015, in the Greater St. Louis Area. These roles provided her with a strong foundation in digital marketing and content management.
Education and Expertise
Haley Spoeneman Jaworski earned a Bachelor of Journalism in Broadcast (Radio-Television) with a minor in Business from the University of Missouri-Columbia, where she studied from 2004 to 2008. She also completed her high school education at Villa Duchesne, graduating with a High School Diploma in 2004. Her educational background in journalism and business equips her with the skills necessary for effective communication and strategic planning in digital content management.