Keith Simpkins
About Keith Simpkins
Keith Simpkins is an SEO Manager with extensive experience in digital marketing, currently working at Owlet Baby Care. He has a background in local SEO optimization and has held various roles in companies such as GlynnDevins, Linkmedia 360, and Budget Dumpster Rental.
Work at Owlet
Keith Simpkins has been serving as the SEO Manager at Owlet Baby Care since 2021. In this role, he incorporates local SEO optimization into his daily tasks, ensuring that the company's online presence is effectively enhanced. He focuses on aligning comprehensive marketing strategies with overall marketing goals through the application of SEO best practices.
Previous Experience in SEO Management
Prior to his current position, Simpkins worked as the SEO Manager at GlynnDevins for seven months in 2021. He also held the role of SEO Lead and Digital Marketing Strategist at Budget Dumpster Rental from 2014 to 2018, where he developed strategies to improve website performance and visibility. Additionally, he served as a Senior Digital Marketing Strategist at Linkmedia 360 from 2018 to 2021, contributing to integrated digital marketing efforts.
Education and Expertise
Keith Simpkins earned a Bachelor's Degree in Marketing from Bowling Green State University, where he studied from 2000 to 2004. He holds certifications in Google Analytics and Conductor Searchlight, which enhance his skills in web analytics and search engine optimization tools. His educational background supports his expertise in developing effective SEO strategies.
Background in Marketing and Recruitment
Simpkins has a diverse background in marketing and recruitment. He began his career as an Assistant Recruiter at Spherion in 2005 for three months. He then worked as a Marketing Researcher at MACS Integrated Marketing Communications for one year. His experience in these roles laid the foundation for his later positions in digital marketing and SEO.
Achievements in Digital Marketing
Throughout his career, Keith Simpkins has utilized competitor and industry research to identify new opportunities for website performance improvements. His focus on comprehensive marketing strategies and SEO best practices has contributed to the success of the organizations he has worked with, particularly in enhancing online visibility and engagement.