Krista Weaver
About Krista Weaver
Krista Weaver serves as the Vice President of Brand Marketing at Owlet Baby Care, where she focuses on enhancing brand engagement and revenue through various marketing strategies. With 15 years of experience in brand marketing across multiple sectors, she emphasizes team building and personal development.
Work at Owlet Baby Care
Krista Weaver currently serves as Vice President of Brand Marketing at Owlet Baby Care, a position she has held since 2023. In this role, she focuses on driving brand love and revenue growth through various marketing strategies, including influencer, social, email, paid, affiliate, and word-of-mouth marketing. Prior to her current title, she worked as the Senior Director of Brand Marketing at Owlet Baby Care from 2022 to 2023 and as Director of Social + Influencer from 2021 to 2022.
Education and Expertise
Krista Weaver earned a Bachelor of Arts degree in Journalism from Michigan State University, where she studied from 2003 to 2007. With 15 years of experience in brand marketing and content strategy, she has developed expertise across multiple sectors, including retail, tech, and healthcare. Her educational background and professional experiences contribute to her strong marketing acumen.
Previous Work Experience
Before joining Owlet Baby Care, Krista Weaver held various marketing roles. She worked at Kohl's Department Stores from 2012 to 2021, progressing from Assistant Manager of Social Marketing Strategy to Manager of Social Marketing + Influencer Strategy. She also served as a Marketing Specialist at Fiat Group from 2009 to 2011 and at Ragan Communications from 2007 to 2008. Additionally, she was a Digital Marketing Strategist at Sanford Health from 2011 to 2012.
Leadership and Team Building
Krista Weaver is passionate about building highly engaged teams that manage integrated marketing programs. She emphasizes personal and professional development within her teams and leads with positivity, empathy, humor, and a growth mindset. Her leadership style fosters an environment conducive to creativity and collaboration.