Marissa Hooks
About Marissa Hooks
Marissa Hooks is the Director of Lifecycle Marketing at Owlet Baby Care, a position she has held since 2022. With a background in marketing and design, she has accumulated extensive experience across various roles in lifecycle and email marketing.
Current Role at Owlet Baby Care
Marissa Hooks serves as the Director of Lifecycle Marketing at Owlet Baby Care, a position she has held since 2022. In this role, she is responsible for overseeing marketing strategies that engage customers throughout their journey with the brand. Her focus includes optimizing customer retention and enhancing the overall customer experience.
Previous Experience at Owlet Baby Care
Before her current position, Marissa Hooks worked at Owlet Baby Care as the Associate Director of Lifecycle Marketing from 2021 to 2022. During this time, she contributed to the development and execution of marketing initiatives aimed at improving customer engagement and loyalty.
Educational Background
Marissa Hooks attended the University of Oklahoma, where she studied Advertising and earned a degree in Journalism from 2007 to 2011. Prior to that, she graduated from Classen School of Advanced Studies High School, receiving her High School Diploma from 2005 to 2007.
Career Progression in Marketing
Marissa Hooks has a diverse background in marketing, having held various roles in different organizations. She worked at Paycom as a Lifecycle Marketing Manager for five months in 2020-2021. Prior to that, she was a CRM & Email Strategist at Tinuiti for one year from 2019 to 2020. Her experience also includes multiple positions at APMEX, Inc., where she progressed from Email Marketing/Promotions Specialist to Retention Marketing Manager between 2014 and 2019.
Early Career Experience
Marissa Hooks began her career in marketing with various roles that laid the foundation for her expertise. She worked as a Graphic Designer at Capstone Loyalty & Rewards in 2012 and was involved in the Creative Department at Lindsey + Asp Student-Run Advertising & Public Relations Agency in 2010. Additionally, she gained experience as a Retail Sales Associate at T-Mobile from 2009 to 2011.