Carolyn Ferreira
About Carolyn Ferreira
Carolyn Ferreira is the Head of Marketing & Growth at Ownwell, a position she has held since 2023. She has extensive experience in marketing roles across various companies, including Aura Health, Union Bank, and Facebook.
Work at Ownwell
Carolyn Ferreira serves as the Head of Marketing & Growth at Ownwell, a position she has held since 2023. In this role, she is responsible for developing and implementing marketing strategies that drive growth and enhance the company's market presence. Her focus includes leveraging data-driven insights to optimize marketing campaigns and improve customer engagement.
Previous Marketing Roles
Prior to her current role, Carolyn Ferreira held several significant marketing positions. She was the Head of Marketing at Aura Health from 2018 to 2019, where she led marketing initiatives in the health sector. She also worked as the Head of Acquisition at Philo from 2019 to 2022, contributing to the company's growth strategy. Earlier in her career, she served as a Marketing Manager at Union Bank and as a Marketing Solutions professional at Facebook and LinkedIn.
Education and Expertise
Carolyn Ferreira holds a Bachelor of Science in Business Administration from California State Polytechnic University-Pomona. She furthered her education by earning two Master of Business Administration (MBA) degrees, one from The Wharton School with a focus on Entrepreneurial Management & Marketing and another from INSEAD. Her educational background supports her expertise in marketing strategy and business growth.
Career Background
Carolyn Ferreira has a diverse career spanning various roles in marketing and strategy. She began her professional journey as an MBA Intern at Total Wine & More in 2013. After that, she worked as a Strategy Consultant at Union Bank from 2009 to 2012. Her experience includes significant roles at Philo, Facebook, and LinkedIn, where she developed her skills in marketing solutions and customer acquisition.
Achievements in Marketing
Throughout her career, Carolyn Ferreira has achieved notable milestones in marketing and growth. At Philo, she held the position of Vice President, Head of Acquisition & Growth, where she played a key role in expanding the company's customer base. Her work at Aura Health and other organizations reflects her capability in driving marketing initiatives that align with business objectives.