Branden Lewerke
About Branden Lewerke
Branden Lewerke is a Lifecycle Marketing Specialist at Oxygen, where he has worked since 2023. He has a background in lifecycle and growth marketing, having previously held positions at Cameo and SportsEngine, where he successfully launched multiple marketing initiatives and improved email engagement metrics.
Work at Oxygen
Branden Lewerke has been employed at Oxygen as a Lifecycle Marketing Specialist since 2023. In this role, he focuses on developing and executing marketing strategies aimed at enhancing customer engagement and retention. His responsibilities include analyzing customer data and implementing targeted campaigns to improve user experience.
Previous Experience in Lifecycle Marketing
Before joining Oxygen, Lewerke worked at Cameo as a Lifecycle Marketing Associate from 2021 to 2022. He advanced to the position of Senior Lifecycle Marketing Associate and later served as a Senior Growth Marketing Associate in 2023. During his tenure at Cameo, he successfully launched 12 new marketing canvases, which included initiatives like welcome series and user win-back campaigns.
Background in Marketing and Content Creation
Lewerke's marketing career includes experience as a Content Specialist at SportsEngine from 2017 to 2019, where he developed content strategies to engage users. He also served as a Lead Marketing Intern at Padget Technologies from 2019 to 2020. Additionally, he worked as a Web Content Editor at the University of Northern Iowa for three months in 2018.
Education and Expertise
Branden Lewerke studied at the University of Northern Iowa, where he earned a degree in Business Administration and Management from 2016 to 2020. His academic background provides a strong foundation for his marketing expertise, particularly in lifecycle marketing strategies and customer engagement.
Achievements in Marketing Performance
Lewerke has demonstrated measurable success in his marketing roles. He increased the average email open rate by 19% and the click rate by 5% over a four-month period. He also implemented push and in-app message capabilities using Braze, enhancing the effectiveness of marketing communications.