Hala Ali
About Hala Ali
Hala Ali serves as the Head of Organic Growth at Oxygen, a position she has held since 2023. With extensive experience in SEO and digital marketing, she has previously worked in leadership roles at companies such as Away and Klaviyo.
Work at Oxygen
Hala Ali has been serving as the Head of Organic Growth at Oxygen since 2023. In this role, she focuses on developing and implementing strategies to enhance organic search performance. Her responsibilities include collaborating with various teams to create search-friendly digital experiences that drive conversion rates and revenue.
Previous Experience in SEO
Before joining Oxygen, Hala Ali held several significant positions in the SEO field. She worked as the Director of SEO at Away from 2019 to 2021, where she managed on-site SEO initiatives. Prior to that, she served as the Director of SEO at Klaviyo from 2021 to 2023 and as the Director SEO at NetElixir from 2018 to 2019. Her experience also includes roles as SEO Manager at NetElixir and Independent SEO Consultant at The CDM Group and Autowoven.
Education and Expertise
Hala Ali earned a Master of Arts in Mass Communications from Karachi University, where she studied from 1994 to 1998. She also holds a Master of Arts in Liberal Arts and Sciences from Thomas Edison State University, completed between 2012 and 2014. Her educational background supports her expertise in digital marketing, particularly in enterprise SEO and lifecycle marketing.
Digital Marketing Skills
Hala Ali specializes in various aspects of digital marketing, including organic social, web conversion rate optimization (CRO), affiliate marketing, and product marketing. She adopts a highly analytical approach, utilizing testing and optimization strategies to achieve measurable results. Her focus on creating mobile-first digital experiences enhances website information architecture to support search intent in both B2B and B2C markets.
Collaboration and Strategy Development
In her current and previous roles, Hala Ali collaborates with UX, engineering, product, and brand teams to develop effective digital marketing strategies. Her work aims to create product-focused digital experiences that increase conversion rates and revenue, particularly for organizations with a global presence and multiple sub-domains.