Alyssa Massner
About Alyssa Massner
Alyssa Massner serves as the Assistant Marketing Manager for Studio & Franchise at Pvolve, where she has worked since 2023. With extensive experience in sales and marketing within the fitness industry, she specializes in scaling wellness brands and developing membership models.
Current Role at P.volve
Alyssa Massner serves as the Assistant Marketing Manager for Studio & Franchise at P.volve. She has held this position since 2023, contributing to the company's marketing strategies in a remote capacity. Her role focuses on enhancing brand visibility and supporting franchise operations.
Previous Experience in Fitness Marketing
Prior to her current role, Alyssa worked at F45 Training as a Sales and Marketing Specialist from 2021 to 2023. She also held multiple positions at Pvolve, including Sales Specialist for Studio and Franchise Success Consultant, both in 2023. Her experience spans various fitness brands, showcasing her expertise in sales and marketing within the wellness industry.
Background in Health and Human Physiology
Alyssa Massner studied Health and Human Physiology at The University of Iowa, where she earned a Bachelor of Arts (B.A.) from 2011 to 2014. She also attended the University of Newcastle, focusing on Exercise Physiology, and studied Liberal Arts and Sciences at Kirkwood Community College, achieving an Associate of Arts (A.A.). This educational background supports her career in the fitness and wellness sectors.
Expertise in Sales Strategy
Alyssa specializes in scaling wellness brands, particularly in membership models and go-to-market strategies for fitness products. She has extensive experience in managing and developing boutique fitness studios and wellness centers, demonstrating her ability to drive client success and enhance sales performance.
Career Progression in the Fitness Industry
Alyssa has held various roles in the fitness industry, including General Manager at Orangetheory Fitness and SPENGA, and Sales Program Manager at REBOOT. Her career reflects a consistent focus on sales, marketing, and operational management, contributing to her reputation as a strong sales coach professional.