Julie Cartwright
About Julie Cartwright
Julie Cartwright serves as the President of Pvolve, where she has been instrumental in the company's growth and the expansion of its hybrid fitness model. With extensive experience in brand and consumer marketing, she has held key positions at various entertainment companies, including Lionsgate and Anchor Bay Entertainment.
Current Role at Pvolve
Julie Cartwright serves as President at Pvolve, a position she has held since 2017. In this role, she is responsible for setting investment priorities and achieving financial objectives. Cartwright has played a significant role in expanding Pvolve's hybrid fitness model, which includes both on-demand and live virtual classes. She has also led the company's transition from a small startup to a recognized global fitness authority, emphasizing female leadership within the organization. Additionally, she actively participates in Pvolve's live virtual classes and can be found at the Chicago studio location.
Previous Experience at Lionsgate
Before her tenure at Pvolve, Julie Cartwright worked at Lionsgate as Executive Vice President of Home Entertainment Marketing from 2016 to 2018. During her two years at Lionsgate, she contributed to the marketing strategies for home entertainment, leveraging her extensive background in brand and consumer marketing.
Career at Anchor Bay Entertainment Inc
Julie Cartwright has a long history with Anchor Bay Entertainment Inc, where she held multiple positions over several years. She served as Executive Vice President of Brand and Consumer Marketing from 2013 to 2016, Senior Vice President of Brand and Consumer Marketing from 2007 to 2009, and Director of Brand Marketing from 2005 to 2007. Her career at Anchor Bay began in 1999 as a Brand Manager - Marketing, and she progressed through various roles, including Marketing Coordinator and Assistant Brand Manager. Her experience at Anchor Bay significantly shaped her marketing expertise.
Educational Background
Julie Cartwright studied at Ohio University, where she earned a Bachelor of Business Administration (B.B.A.) degree in Business Administration and Management from 1994 to 1998. Her educational background provided a solid foundation for her career in marketing and management. She also attended Padua Franciscan High School from 1990 to 1994.
Professional Development and Skills
Throughout her career, Julie Cartwright has developed a strong skill set in brand and consumer marketing. She has experience in setting investment priorities and achieving financial objectives, which are critical for leadership roles in the fitness and entertainment industries. Her ability to lead teams and manage marketing strategies has been instrumental in her success at Pvolve and previous organizations.