Joel Lieginger
About Joel Lieginger
Joel Lieginger is the Founder and CEO of Paceline, a company he established after relocating to the San Francisco Bay Area. He has a substantial background in the financial services sector, having held various senior positions at AIG and AIA over a span of several years.
Current Role at Paceline
Joel Lieginger serves as the Founder and CEO of Paceline, a position he has held since 2019. Based in the San Francisco Bay Area, he established the company with a vision to integrate fitness and financial services. Under his leadership, Paceline aims to provide direct financial benefits to individuals, thereby transforming corporate wellness initiatives.
Previous Experience at AIA
Lieginger has a significant history with AIA, where he held multiple senior roles. He was the Head of Marketing for Group Corporate Solutions for eight months in 2011, followed by a year as Head of Marketing Transformation in Hong Kong. From 2013 to 2017, he served as Director of Investor Relations and Corporate Development, and from 2017 to 2019, he was the Group Head of Partnership Operations and Development.
Experience at AIG and Lincoln Financial Group
Before his tenure at AIA, Lieginger worked at AIG as Manager of International Strategy, Marketing & Distribution from 2009 to 2011 in Tokyo, Japan. His career began at Lincoln Financial Group, where he served as Financial Manager from 2004 to 2009. This extensive experience in the financial services sector has equipped him with a deep understanding of the industry.
Educational Background
Lieginger earned a Bachelor of Arts degree in Economics, Political Science, and Philosophy from Boston College, where he studied from 2000 to 2004. His academic background has contributed to his analytical skills and strategic thinking in the financial services industry.
Vision and Goals
Lieginger identified a gap in the fintech industry where technology was leading rather than being enabled by financial services. His vision for Paceline is to align fitness with financial incentives, providing direct rewards to individuals. He aims to revolutionize corporate wellness by shifting the focus from companies to the individuals who participate in wellness programs.