Addison Johnson
About Addison Johnson
Addie Johnson is a marketing professional who has contributed to significant publications and projects in the field of carbon crediting and market trends, working at a leading company that leverages AI and satellite data for nature-based carbon projects.
Addie Johnson Marketing
Addie Johnson holds a position in the marketing field. In this role, Johnson contributes to initiatives that align marketing strategies with the company's environmental mission. Johnson leverages both innovative technology and market trends to promote solutions that aid companies in investing confidently in nature. This involves collaborating with a team of engineers, scientists, innovators, and creatives from respected global companies and academic institutions.
Addie Johnson Authored Articles
Addie Johnson has authored the article '4 Ways Dynamic Baselines Can Transform Carbon Crediting,' which was published on July 7, 2022. Additionally, Johnson contributed to a guide on '2023 Carbon Market Trends,' which was made available on October 30, 2023. These contributions reflect Johnson's insight into carbon markets and the transformative potential of dynamic baselines in carbon crediting.
Company Mission and Scope
Addie Johnson works at a company dedicated to evaluating and originating nature-based carbon projects globally. The company's mission is to restore 100 million hectares of deforested and degraded land, leveraging the earth's natural systems to sequester carbon dioxide. The company serves prominent climate leaders including Salesforce, Nespresso, Shopify, and Boston Consulting Group. Supported by investors like Lowercarbon Capital and Amazon Climate Pledge Fund, the company's technology suite includes AI tools for dynamically measuring baselines, monitoring forest cover, and tracking biodiversity impacts.
Notable Company Projects
One of the company's notable projects includes the Avahoula Climate Action Project, an initiative aimed at restoring a 7,200-acre property in the Mississippi Alluvial Valley in Louisiana. This project is the first of its kind within the company's US-based Pachama Originals. The company has also evaluated hundreds of other nature-based carbon projects across Brazil, Mexico, and the United States, showcasing its comprehensive approach to global carbon sequestration efforts.
Company Technology and Innovation
The company employing Addie Johnson utilizes advanced AI and satellite data to develop solutions for climate action. This technology suite includes tools for measuring baselines dynamically, monitoring forest cover change, and assessing biodiversity impacts. By harnessing this innovative technology, the company aims to empower companies to make informed investments in nature and advance global efforts in carbon sequestration.