Simon Akrouche
About Simon Akrouche
Simon Akrouche is the Head of Marketing at PackageX, where he has worked since 2024. He has a strong background in growth marketing and has co-founded two companies, focusing on building effective marketing campaigns and strategies.
Work at PackageX
Simon Akrouche currently serves as the Head of Marketing at PackageX, a position he has held since 2024. In this role, he focuses on developing and implementing marketing strategies that align with the company's goals. Prior to this position, he worked as a Senior Manager of Growth Marketing at PackageX for three months in early 2024. His experience at PackageX is complemented by his background in growth marketing and campaign management.
Previous Experience in Marketing
Before joining PackageX, Simon Akrouche worked at fabric as a Growth Marketing Manager from 2022 to 2024. His responsibilities included driving growth through targeted marketing initiatives. He also held the position of Growth Marketer at fabric for one year prior to his promotion. Additionally, he co-founded Akrouche Marketing, where he served as Chief Marketing Officer from 2017 to 2021, focusing on marketing strategy and execution.
Education and Expertise
Simon Akrouche studied Business Administration and Marketing at Orange Coast College. He has developed expertise in organic marketing strategies, particularly in social media, podcasts, and community building. His knowledge extends to building marketing campaigns that effectively capture and convert market demand through intent channels. He emphasizes the importance of attribution, KPIs, insights, and analytics in enhancing marketing operations.
Entrepreneurial Ventures
Simon Akrouche has founded two companies, Ownfluence and Akrouche Marketing. At Ownfluence, he served as Co-Founder and Chief Marketing Officer from 2016 to 2020, where he focused on marketing strategy and business growth. His entrepreneurial experience has provided him with a strong foundation in creating demand through innovative marketing strategies and exploring new channels.
Advisory Roles
In addition to his marketing roles, Simon Akrouche has served as an Advisor at Chili Piper from 2022 to 2024. In this capacity, he provided strategic insights and guidance based on his extensive marketing experience. His advisory role complements his hands-on experience in growth marketing and campaign management.