Anna Hornig
About Anna Hornig
Anna Hornig serves as the Marketing Automation & Web Strategy Manager for Europe at Packsize, where she focuses on enhancing efficiency and user experience in packaging automation. She holds a Bachelor of Arts and a Master of Arts in Strategic Communication & Digital Marketing, and has extensive experience in project management and vendor relationship management.
Current Role at Packsize
Anna Hornig currently serves as the Marketing Automation & Web Strategy Manager Europe at Packsize. She has held this position since 2023, working in a hybrid capacity from Herford, North Rhine-Westphalia, Germany. In her role, she is responsible for implementing website translation and localization strategies across Europe, enhancing user engagement and accessibility.
Previous Experience at Packsize
Anna Hornig has a substantial history with Packsize, having worked in various roles since 2013. She served as Sales Operations + Marketing Manager Europe from 2013 to 2016 and later as Project Manager Europe from 2017 to 2019. Most recently, she held the position of Digital Marketing & Solution Lab Manager Europe from 2022 to 2023. Throughout her tenure, she led the development and management of the Packsize Solution Lab, a packaging forum, for six years.
Education and Expertise
Anna Hornig studied at Fachhochschule des Mittelstandes Bielefeld, where she earned a Bachelor of Arts (B.A.) in 2009. She furthered her education at the same institution, achieving a Master of Arts (M.A.) in Strategic Communication & Digital Marketing in 2023. Additionally, she studied Business Administration and Management at Verwaltungs- und Wirtschaftsakademie Ostwestfalen-Lippe, obtaining the title of Business Economist in 2008. Her expertise includes packaging automation and sustainable packaging solutions.
Focus on Efficiency and User Experience
In her professional roles, Anna Hornig emphasizes questioning and simplifying complex structures to improve efficiency and user experience. This focus is integral to her work in marketing automation and web strategy, where she aims to streamline processes and enhance the effectiveness of communication strategies.
Vendor Relationship Management
As part of her responsibilities in marketing automation and web strategy, Anna Hornig manages and supports vendor relationships. This aspect of her role is crucial for ensuring effective collaboration and alignment with external partners, contributing to the overall success of marketing initiatives at Packsize.