Michael White
About Michael White
Michael White serves as the Director of Web and Marketing/Sales Automation at Packsize, where he has worked since 2022. He has extensive experience in digital marketing and web operations, having held various roles at companies such as IBM and 3D Systems Corporation.
Work at Packsize
Michael White has been serving as the Director of Web and Marketing/Sales Automation at Packsize since 2022. His role is based in Black Mountain, North Carolina, and he operates in a remote capacity. In this position, he is responsible for reporting to sales leadership regarding performance metrics aligned with key performance indicators (KPIs). He drives demand through various strategic initiatives, contributing to the overall marketing and sales automation efforts of the company.
Previous Experience at IBM
Before joining Packsize, Michael White worked at IBM as an I/T Specialist from 1999 to 2007. His tenure at IBM lasted for eight years, during which he gained significant experience in information technology and systems management, laying a strong foundation for his future roles in web and marketing automation.
Career at 3D Systems Corporation
Michael White held multiple positions at 3D Systems Corporation from 2013 to 2022. He began as an Enterprise Web Architect and later became the Manager of Web Operations. He also served as Director of Web Operations and Demand Generation. His responsibilities included implementing a global digital content strategy utilizing localized SEO and overseeing digital marketing and sales systems. He led a team of six sales development representatives (SDRs) and focused on outbound sales activities.
Education and Expertise
Michael White earned a Bachelor of Science degree in Computer Science from Clemson University, where he studied from 1994 to 1999. His educational background in computer science has equipped him with the technical skills necessary for his roles in web development and marketing automation. His expertise spans various digital marketing tools and platforms, including 6Sense, Domo, Pardot, and Salesforce.
Background in Web Development
Prior to his extensive experience in marketing and sales automation, Michael White worked as a Web Developer at Advanced Automation from 1995 to 1999. He played a key role in web development projects and later led the migration from WordPress to Webflow at 3D Systems Corporation, implementing Smartling for web translation across multiple regions. This background has contributed to his comprehensive understanding of web technologies and digital marketing strategies.