Guillermo Amor Aderman
About Guillermo Amor Aderman
Guillermo Amor Aderman serves as the Sr Director and Head of Sales at Pagaloop in Mexico since 2021, bringing over nine years of experience in sales and marketing. His background includes roles at various companies, including Nolte Worldwide and KAYAK, and he holds an MBA from EGADE Business School.
Work at Pagaloop
Guillermo Amor Aderman has been serving as the Senior Director and Head of Sales at Pagaloop since 2021. In this role, he is responsible for leading the sales team and developing strategies to drive revenue growth in Mexico. His tenure at Pagaloop has lasted for three years, during which he has focused on optimizing sales processes and enhancing customer engagement.
Previous Employment Experience
Before joining Pagaloop, Guillermo held various positions in sales and marketing. He worked as a Nolte Care Manager at Nolte Worldwide from 2017 to 2018. Prior to that, he was a Brand Keeper Coordinator at BNN México from 2015 to 2016. He also served as a Junior Marketing Analyst at Six Flags from 2005 to 2008. His experience includes a role as Head of Sales Mexico at KAYAK from 2018 to 2019 and as Partner Affiliate Director at Credijusto.com from 2019 to 2021.
Education and Expertise
Guillermo holds a Master of Business Administration (MBA) from EGADE Business School del Tecnológico de Monterrey, which he completed from 2019 to 2021. He also studied Animation and Visual Effects at Emily Carr University of Art and Design from 2008 to 2010. Additionally, he earned a Bachelor's degree in Digital Animation Art and Design from Centro Universitario de la Comunicación from 2010 to 2013. His expertise includes digital marketing, data-focused project management, and sales strategies.
Skills and Specializations
Guillermo specializes in both hunting and farming sales strategies, demonstrating a comprehensive understanding of the full sales cycle. He has over nine years of experience in sales and has implemented customer success policies and marketing performance strategies in fast-growth tech companies. His background includes creating and executing strategies for both online and offline marketing performance.
Certifications and Additional Studies
In addition to his formal education, Guillermo completed a Certificate in Negotiation Mastery from HBX | Harvard Business School in 2018. He also studied Portuguese at Casa do Brasil, achieving an A2 level from 2018 to 2019. These certifications and language skills contribute to his professional capabilities in diverse business environments.