Winnie W.
About Winnie W.
Winnie W. is a Creator Specialist Manager at #paid, where she has worked since 2018, and has a background in financial advising and customer experience management. She holds an Honours Bachelor of Science from the University of Toronto and has collaborated with major brands to enhance marketing strategies.
Current Role at #paid
Winnie W. serves as the Creator Specialist Manager at #paid, a position she has held since 2018. In this role, she focuses on optimizing content and media strategies to enhance marketing effectiveness. Her work involves collaboration with major brands such as Starbucks, Toyota, and H&M, where she helps achieve critical marketing objectives. Winnie’s experience in this position builds on her previous roles within the same organization, including Creator Relations Coordinator and Creator Relations Intern.
Previous Experience at Holt Renfrew
Before her tenure at #paid, Winnie W. worked at Holt Renfrew as a Beauty Advisor from 2016 to 2017. This role was based in the Toronto, Canada Area and provided her with valuable experience in customer service and retail. Her time at Holt Renfrew contributed to her understanding of customer experience management, which she later applied in the social media and influencer marketing industry.
Education and Expertise
Winnie W. studied at the University of Toronto, where she earned an Honours Bachelor of Science degree from 2011 to 2015. This educational background has equipped her with analytical skills, particularly in data-driven marketing strategies. She possesses strong proficiency in Microsoft Excel, which she utilizes to enhance her marketing efforts and optimize working spend through effective content strategies.
Background in Influencer Marketing
Winnie W. has a background in customer experience management specifically within the social media and influencer marketing sectors. This experience has allowed her to develop a deep understanding of the dynamics between brands and creators. Her roles at #paid have further solidified her expertise in managing creator relations and implementing strategies that align with brand objectives.