Justyna Mc Caig
About Justyna Mc Caig
Justyna Mc Caig is a Marketing Director and the Founder & Strategist at CultureLab Communications in Ontario, Canada. With extensive experience in demand generation and marketing management across various industries, she specializes in creating value-driven propositions informed by behavioral science and design theory.
Work at Palitronica Inc
Justyna Mc Caig has been serving as the Marketing Director at Palitronica Inc. since 2023. In this role, she is responsible for overseeing marketing strategies and initiatives that align with the company's objectives. Her expertise in behavioral science research and design theory informs the development of effective marketing and communications programs.
Current Role at CultureLab Communications
Since 2022, Justyna Mc Caig has been the Founder and Strategist at CultureLab Communications. In this position, she designs marketing programs that leverage insights from behavioral science to create impactful communications. Her focus is on helping innovative companies connect with their target audiences.
Previous Experience in Demand Generation
Prior to her current roles, Justyna Mc Caig worked as the Senior Manager of Demand Generation at Swift Medical from 2019 to 2021. In this capacity, she was responsible for developing strategies that drove demand and increased market presence for the company.
Educational Background
Justyna Mc Caig studied at Sheridan College, where she completed an accelerated program in Business - Advertising, earning a diploma from 2004 to 2006. She also attended the University of Toronto Mississauga, focusing on Professional Writing & Communication from 2002 to 2004. This educational foundation supports her expertise in marketing and communications.
Specialization in Marketing Partnerships
Justyna Mc Caig specializes in creating marketing partnerships with professionals in the fields of medicine, science, and engineering. Her approach focuses on developing value-driven propositions that facilitate connections between innovative companies and their audiences.