Alex Panchuk 🇺🇦
About Alex Panchuk 🇺🇦
Alex Panchuk is a Senior PPC Manager with extensive experience in digital marketing and a strong focus on ROI. He currently mentors at Projector Institute and holds various roles in multiple organizations, emphasizing a human-to-human approach in marketing.
Work at PandaDoc
Alex Panchuk serves as the Senior PPC Manager at PandaDoc since 2021. In this role, he focuses on managing pay-per-click advertising strategies to enhance the company's online visibility and drive traffic. His responsibilities include optimizing ad campaigns, analyzing performance metrics, and ensuring a strong return on investment (ROI) for marketing expenditures.
Current Roles and Mentorship
In addition to his position at PandaDoc, Alex Panchuk holds multiple roles in various organizations. He has been a Growth Mentor at GrowthMentor since 2021, providing guidance to emerging marketers. Since 2023, he has also served as a Mentor at Projector Institute, offering mentorship sessions remotely. Furthermore, he is a Member and Angel Investor at BADideas.fund and has been involved with Driving Demand and DGMG since 2022 and 2021, respectively.
Education and Expertise
Alex Panchuk obtained his Master's degree in Systems and Methods of Decision Making from Petro Mohyla Black Sea State University, studying from 2014 to 2015. He also earned his Bachelor's degree in the same field from 2009 to 2014. His educational background supports his expertise in marketing strategies, particularly in pay-per-click advertising.
Professional Background
Before his current roles, Alex Panchuk gained significant experience in the field of digital marketing. He worked as a Paid Marketing Manager at Reply.io from 2017 to 2021 and as a Senior PPC Specialist at TemplateMonster.com from 2016 to 2017. His career began at TemplateMonster.com as a Junior PPC Specialist from 2015 to 2016, where he developed foundational skills in pay-per-click advertising.
Marketing Philosophy
Alex Panchuk advocates for the H2H (human-to-human) approach to marketing and sales, emphasizing the importance of personal connections over traditional B2B/B2C methods. He is passionate about turning advertising spend into profit and focuses on the significance of ROI in marketing strategies, reflecting his commitment to effective and results-driven marketing practices.