Carmen Zita Alayeto Moore
About Carmen Zita Alayeto Moore
Carmen Zita Alayeto Moore serves as the Lead of Brand Strategy at PandaDoc since 2021, bringing over 13 years of experience in brand strategy and digital marketing. Her career includes roles at various companies, such as Carnival Cruise Line and Macias Advertising, where she managed diverse client portfolios.
Work at PandaDoc
Carmen Zita Alayeto Moore has been serving as the Lead of Brand Strategy at PandaDoc since 2021. In this role, she is responsible for developing and executing brand strategies that enhance the company's market presence. Her tenure at PandaDoc spans three years, during which she has contributed to the company's growth and brand recognition in the competitive SaaS industry. The position is based in Miami, Florida.
Previous Experience in Advertising and Marketing
Prior to her role at PandaDoc, Carmen held several positions in advertising and marketing. She worked as an Account Supervisor at Macias Advertising from 2014 to 2018, where she managed client accounts and developed marketing strategies. She also served as a Trade Advertising Specialist at Carnival Cruise Line for one year and as a Project Manager/Account Supervisor at M8 for another year. Earlier in her career, she was a Senior Account Executive at Trimention Global from 2009 to 2014.
Education and Expertise
Carmen Zita Alayeto Moore earned her Bachelor's degree in Journalism and Mass Communications from Florida International University, completing her studies from 2004 to 2008. With over 13 years of experience, she has developed expertise in brand strategy, project management, creative production, and digital marketing. Her professional background spans various industries, including SaaS, hospitality, travel and tourism, telecommunications, consumer packaged goods, and pharmaceuticals.
Client Portfolio and Industry Experience
Throughout her career, Carmen has worked with a diverse portfolio of clients, including major brands such as Hilton Worldwide, Carnival Cruise Line, Sprint, Sony Latin America, Johnson & Johnson, Avocados from Mexico, and Tampico Beverages. This extensive experience across multiple sectors has equipped her with a comprehensive understanding of brand strategy and marketing dynamics.