Francisca Melo Ribeiro
About Francisca Melo Ribeiro
Francisca Melo Ribeiro is a Product Marketing Manager at PandaDoc, with a diverse background in marketing and sales across various companies, including Johnson & Johnson and Vodafone. She holds multiple degrees in marketing and business administration and has extensive experience in creating communication plans and managing national campaigns.
Current Role at PandaDoc
Francisca Melo Ribeiro serves as a Product Marketing Manager at PandaDoc, a position she has held since 2022. In this role, she is responsible for developing and executing marketing strategies that promote the company's products. Her work involves interfacing with various stakeholders, including salesforce, product managers, and external partners, to ensure cohesive campaign execution. She focuses on aligning marketing efforts with business objectives to drive product adoption and customer engagement.
Previous Experience at Johnson & Johnson
Prior to her current role, Francisca worked at Johnson & Johnson as a GS Sales & Marketing Coordinator from 2014 to 2016. During her tenure, she contributed to sales and marketing initiatives, enhancing the company's market presence. Her experience in this role provided her with a solid foundation in sales strategies and marketing coordination.
Experience at Vodafone
Francisca served as Fiber Expansion Manager at Vodafone from 2016 to 2021. In this capacity, she created numerous communication plans for the Project Portugal Fiber Expansion, targeting various cities. Her responsibilities included managing marketing strategies that supported the expansion of fiber services, demonstrating her expertise in project management and strategic communication.
Educational Background
Francisca Melo Ribeiro has a strong educational background in marketing and business administration. She earned a Bachelor's degree in Business Administration and Management from Católica Lisbon School of Business and Economics, studying from 2007 to 2011. She furthered her education with an INTERNATIONAL MASTER in Marketing from ISCTE Business School, completing her studies from 2011 to 2012. Additionally, she obtained a Postgraduate Degree in Digital Marketing & Social Media from ETIC, which she completed from 2017 to 2018.
Notable Projects and Initiatives
Throughout her career, Francisca has been involved in various marketing initiatives. At Vodafone, she implemented a new offer under the Project Member Get Member, which increased sales through a digital communication strategy over 1.5 months. She also coordinated 360º communication plans for national campaigns, including B2S, BF, and Christmas, showcasing her ability to manage comprehensive marketing efforts across multiple platforms.