Kristine Sheikh
About Kristine Sheikh
Kristine Sheikh serves as the Sr. Director of International Expansion at PandaDoc, a position she has held since 2021. She has extensive experience in international marketing, having previously worked at Bluebeam, Inc. in various marketing roles for over six years.
Work at PandaDoc
Kristine Sheikh serves as the Sr. Director of International Expansion at PandaDoc since 2021. In this role, she focuses on expanding the company's international presence and enhancing its global marketing strategies. Her experience in international marketing and localization contributes to her leadership in driving growth in various international markets.
Previous Experience at Bluebeam, Inc.
Before joining PandaDoc, Kristine Sheikh worked at Bluebeam, Inc. for several years in various marketing roles. She started as an International Marketing Specialist in 2013 and progressed to Sr. International Marketing Specialist, Sr. International Marketing Manager, and finally Director of International Marketing & Localization from 2018 to 2021. During her tenure, she implemented SEO strategies and established regional social media accounts, which led to significant increases in pageviews and website sessions across international markets.
Background in Marketing and Localization
Kristine Sheikh has a diverse background in marketing and localization, having worked at Øglænd System Group as a Customer Relationship Management Specialist and Marketing Coordinator. Her roles included Marketing and Inside Sales Supervisor, where she developed skills in customer relationship management and marketing strategy. This experience laid the foundation for her later achievements in international marketing.
Education and Expertise
Kristine Sheikh holds a BA(Hons) in International Business with Management & French from the European Business School (EBS) in London. She has furthered her education with certifications in Online Marketing from Shaw Academy, Global Language Strategy from The Localization Institute, and Disruptive Strategy from Harvard Business School Online. Additionally, she completed the Emerging Leader Program at Vistage, enhancing her leadership skills.
Achievements in Marketing Performance
Throughout her career, Kristine Sheikh has achieved notable results in marketing performance. At Bluebeam, she grew Marketing Qualified Leads (MQLs) by an average of 176% year-over-year from 2018 to 2020. She also increased brand awareness in the Nordics by 21% over a two-year period and improved leads from Search Engine Marketing (SEM) by 25% year-over-year between 2019 and 2020.