Krystyna Tanska
About Krystyna Tanska
Krystyna Tanska is a CRO Analyst with a strong background in data visualization and conversion rate optimization. She has extensive experience in digital marketing and has worked with several companies, including RIA.com and PandaDoc.
Current Role at PandaDoc
Krystyna Tanska serves as a CRO Analyst at PandaDoc, a position she has held since 2022. In this role, she focuses on optimizing conversion rates through data analysis and user-friendly dashboard creation. Her work is conducted remotely, allowing her to collaborate effectively with teams across different locations. Tanska applies her expertise in data visualization to enhance user experience and drive business growth.
Education and Expertise
Krystyna Tanska has a strong educational background in business and conversion rate optimization. She earned a Master’s Degree in Business Administration and Management from the State University of Trade and Economics, studying from 2009 to 2015. In 2023, she completed a Conversion Rate Optimization Minidegree at CXL, which she pursued for seven months. This combination of education equips her with the skills necessary for her role in data analysis and optimization.
Previous Experience in Digital Marketing
Before joining PandaDoc, Krystyna Tanska accumulated significant experience in digital marketing. She worked at RIA.com in various roles, including Senior PPC Specialist from 2017 to 2021 and Digital Marketing Manager from 2020 to 2021. Additionally, she served as a PPC Specialist Assistant from 2016 to 2017. Following her tenure at RIA.com, she worked as a CRO Manager at Clario Tech for one year in 2021-2022, where she further developed her skills in conversion rate optimization.
Skills in Data Visualization and Analysis
Krystyna Tanska has a passion for data visualization, which she leverages to create user-friendly dashboards and automate routine tasks. She enjoys interpreting analytical data to generate insights that provide value to end-users and support business growth. Her ability to connect with other marketing specialists allows her to exchange knowledge and practices, enhancing her effectiveness in her current role.
Approach to Conversion Rate Optimization
In her role as a CRO Analyst, Krystyna Tanska utilizes her previous experience with paid acquisition campaigns to optimize funnels tailored to specific traffic channels. This strategic approach enables her to enhance conversion rates effectively. Her focus on data-driven decision-making and user experience contributes to her success in driving business outcomes.