Murali Satagopan
About Murali Satagopan
Murali Satagopan serves as the Group PMM & BU Head for API at PandaDoc, where he has worked since 2022. With a background in engineering and extensive experience in product marketing and partnerships, he has successfully driven significant revenue growth for the PandaDoc API business.
Current Role at PandaDoc
Murali Satagopan serves as the Group PMM & BU Head for API at PandaDoc since 2022. He operates from Lisbon, Portugal, where he leads initiatives to enhance the API business. His responsibilities include managing product-led growth (PLG) adoption, developer advocacy, and sales enablement for the PandaDoc API product. He employs Amazon's Zone-to-win model to oversee lean teams, aiming to achieve repeatable and predictable revenue.
Previous Experience
Before his current role, Murali worked at PandaDoc as a Senior Product Marketing Manager from 2021 to 2022. His career includes significant positions at Freshworks, where he held various roles, including Head of ISV Partnerships and Partner Marketing, and Head of Brand Marketing. He also worked at Cognizant Technology Solutions as a Programmer Analyst and at HappyFox Inc. as a Digital Marketing Associate.
Education and Expertise
Murali Satagopan earned a Bachelor of Engineering (B.E.) in Electrical and Electronics Engineering from SSN College of Engineering, completing his studies from 2006 to 2010. His educational background supports his expertise in product marketing and technology, which he applies in his current role at PandaDoc.
Achievements at PandaDoc
During his tenure at PandaDoc, Murali successfully grew the API business to exceed $1 million in standalone API revenue within a year of its launch. His strategic approach and leadership have contributed significantly to the company's growth in the API sector.
Contributions to Content Marketing
Murali actively contributes to the PandaDoc Tech Blog, focusing on content marketing and developer relations. His insights and expertise help bridge the gap between technical and non-technical audiences, enhancing the overall understanding of the PandaDoc API offerings.