Syed Basit Ashraf
About Syed Basit Ashraf
A business graduate with 2+ years of experience and a passionate interest in the marketing and technology world - I'm building a career towards demand generation, product marketing, data analytics & growth hacking. Empathy and a data-driven approach coupled with relentless experimentation have been the recipe to our success so far – Users and Employers included. The goal? To become the best damn digital marketer in the world. Some skills and expertise: 🔍💰 User Acquisition Launching, testing, and reiterating paid acquisition campaigns (campaign budget optimization). Generating insights and improving unit cost of acquisition (conversion rate optimization). Exploring different bidding strategies and marketing channels like Facebook, Instagram, Google, and YouTube. Budget allocation for paid campaigns. Launching paid campaigns not just for the company but also for its customers. 📝🎥 Content Creation Creating landing pages with the help of Leadpages. Copywriting Ads according to the narrative and target audience. Creating basic designs for ads, social posting, and email marketing with the help of Canva. Writing blog articles. Scriptwriting and acting for training videos or ads as per need. Basic video editing of tutorials via Canva. 📊⚙️ Analytics, Automation and Administration Analytics of web traffic and user activity using Heap Analytics and Intercom. Retargeting - SMS, Email, Facebook & Google. Creating graphs, and qualitative & quantitative summary reports for investors & founders. Bringing the company's website to the first page of Google Search for a particular keyword. Troubleshooting Facebook Pixel and Google Tag Manager Issues. Reinstating Facebook Advertising Accounts. 🔑🤔 Product Marketing Market research and competitive intelligence. Brainstorming ideas and mapping out the strategy for product launches and expansion. User/Customer surveys. Web analytics and making changes to CTAs. Repurposing existing content for outreach such as newsletters. 💻🤖Martech Heap Analytics, Google Analytics, Fullstory & Amplitude - web, user and funnel analysis. Intercom. Hubspot and Salesloft - CRM. Canva - Ads, Social Posts, Videos. Basic HTML and SQL. MS Office and Google Drive (Pivot Tables, H/Vlookups, filters and sorting etc). WordPress Blogging. Data Visualization - Tableau, Excel, Google sheets. #OpenToWork #Remote #RemoteWork