Tiago Martins
About Tiago Martins
Tiago Martins is the Head of Product Marketing at PandaDoc, with a diverse background in product marketing and management across various companies, including Vodafone and Talkdesk. He holds a Master's Degree in Marketing & Advertising and has played significant roles in launching innovative technologies and leading marketing initiatives.
Current Role at PandaDoc
Tiago Martins serves as the Head of Product Marketing at PandaDoc, a position he has held since 2023. In this role, he oversees product marketing strategies and initiatives, focusing on enhancing the company's market presence and driving product adoption. His leadership is pivotal in aligning marketing efforts with product development to meet customer needs effectively.
Previous Experience at Vodafone
Tiago Martins has extensive experience at Vodafone, where he held multiple roles over several years. He worked as a Product Marketing Manager for Mobile Broadband, Network Promotion, and Digital Engagement from 2017 to 2019. Prior to that, he served as a Marketing Manager for Churn Avoidance and Customer Retention from 2012 to 2014 and as a Marketing Manager from 2011 to 2012. He also contributed as a Digital Product Specialist in 2018 and as a Product Manager for Messaging, Voice, mCommerce & Payments from 2014 to 2017.
Experience at Talkdesk
At Talkdesk, Tiago Martins was involved in Product Marketing from 2019 to 2021. During his tenure, he played a significant role in establishing the marketing culture committee, which facilitated the transition to remote work. He also conceptualized and produced the company's first high-production-value video for a proof of concept in Virtual Reality, showcasing his innovative approach to marketing.
Educational Background
Tiago Martins has a solid educational background in marketing and communication. He earned a Master's Degree in Marketing & Advertising from Escola Superior de Comunicação Social, completing his studies from 2014 to 2015. Additionally, he achieved a Post-graduation in Marketing and Advertising Communication from the same institution from 2013 to 2014. His academic journey began with a University Graduation in Journalism from 2002 to 2006.
Key Achievements
Tiago Martins has successfully led various initiatives throughout his career. Notably, he managed the migration of Opentalk to a fully virtual event format during the COVID-19 pandemic. He was also instrumental in launching VoLTE cell technology (4G) in Portugal, marking it as one of the first implementations in Europe. These achievements reflect his capability in navigating challenges and driving innovation in product marketing.