Valia Havryliuk
About Valia Havryliuk
Valia Havryliuk is a Product Marketing Manager specializing in Upmarket and Partnerships at PandaDoc. She has extensive experience in developing marketing strategies for technical audiences and has worked in various roles within the B2B SaaS sector.
Current Role at PandaDoc
Valia Havryliuk currently serves as the Product Marketing Manager for Upmarket & Partnerships at PandaDoc. In this role, she focuses on maximizing revenue potential for upmarket and partner channel opportunities. She is involved in defining buying center personas and purchase criteria for upmarket customers, as well as partner manager enablement and collateral development. Valia has been with PandaDoc since 2024, contributing to the company's growth in Lisbon, Portugal.
Previous Experience in Product Marketing
Valia has extensive experience in product marketing, having previously worked at PandaDoc in various capacities. She served as the Product Marketing Manager for the API from 2021 to 2023 and briefly as a Product Marketing Manager for the Product team in 2023. Additionally, she worked at Abstract as a Product Marketing Manager for the SDK in 2020. Her roles have involved developing marketing strategies tailored to technical and developer audiences.
Background in Digital Marketing and SEO
Valia's career in marketing began with freelance work as a copywriter from 2016 to 2017. She then transitioned to a role as an SEO Specialist at Unicheck for seven months in 2017. Following this, she worked as a Digital Marketing Specialist at Flawless App from 2017 to 2018 and later as a Product Marketing Manager at the same company from 2018 to 2019. This diverse background has equipped her with a strong foundation in digital marketing strategies.
Educational Qualifications
Valia Havryliuk holds a Bachelor of Science degree in Management in the Sphere of Economic Competition from the State University of Trade and Economics, where she studied from 2015 to 2019. Prior to this, she completed her high school education at the Ukrainian Humanitarian Lyceum of Kyiv National Taras Shevchenko University, achieving a High School Diploma from 2012 to 2015. Her educational background supports her expertise in marketing and economic strategies.
Expertise in B2B SaaS Marketing
Valia has developed extensive expertise in creating and executing marketing strategies for B2B SaaS companies, with a strong focus on developer marketing. She has utilized a wide range of tools and platforms across product, sales, marketing, project management, and hosting domains. Her work involves positioning and messaging for Independent Software Vendors (ISVs) and co-sellers, demonstrating her capability in addressing the needs of technical audiences.