Vasiliy Makukha
About Vasiliy Makukha
Vasiliy Makukha is a Senior Product Designer at PandaDoc, where he has worked since 2021. He has a diverse background in design, having held various roles including Head of Design at Pragmatic DLT and Co-Founder at Y-Productive.
Work at PandaDoc
Vasiliy Makukha has been serving as a Senior Product Designer at PandaDoc since 2021. In this role, he focuses on creating user-centered designs that address business challenges. His work involves collaborating with cross-functional teams to enhance product usability and functionality. Makukha emphasizes the importance of a data-driven approach in design, ensuring that user feedback informs design decisions.
Previous Experience in Design
Prior to joining PandaDoc, Vasiliy Makukha held several design roles. He was the Head of Design at Pragmatic DLT from 2018 to 2020, where he led design initiatives in Toronto, Canada. He co-founded Y-Productive and served as a Product Designer from 2016 to 2019 in Tallinn, Estonia. His experience also includes working as an Art Director at TBWA\Worldwide in Kiev, Ukraine, from 2013 to 2015, and as a Product Designer at Skylum Software from 2020 to 2021.
Education and Expertise
Vasiliy Makukha studied at the National Technical University of Ukraine 'Kyiv Polytechnic Institute', where he attended the Publishing and Printing Institute from 2005 to 2011, earning a Specialist degree. His educational background provides a foundation for his expertise in design, particularly in enhancing user experience across various sectors, including B2B and Fintech.
Design Philosophy
Makukha believes that design should prioritize solving business problems rather than focusing solely on aesthetics. He advocates for a data-driven design process that incorporates fast feedback loops. He emphasizes the significance of customer interviews to gather insights that inform design decisions, ensuring that the end product meets user needs effectively.
Career Progression
Vasiliy Makukha's career in design began as a Graphic Designer at McCann Erickson from 2011 to 2013. He then transitioned to a UX/UI Designer role at Genesis Tech from 2015 to 2016. His diverse experiences across various companies and roles have contributed to his comprehensive understanding of product design and user experience.