Yichi Zhang
About Yichi Zhang
Yichi Zhang is a Senior Marketing Data Scientist at PandaDoc, where he has worked since 2023. He has a diverse background in marketing analytics, having held positions at BlockFi, Zenith, and Deloitte Digital.
Work at PandaDoc
Yichi Zhang has been employed at PandaDoc since 2023, serving as a Senior Marketing Data Scientist. In this role, Zhang focuses on leveraging data analytics to enhance marketing strategies and improve customer engagement. The position is based in New York, United States, where Zhang contributes to the company's mission of streamlining document management and improving business workflows.
Previous Experience in Marketing Analytics
Before joining PandaDoc, Yichi Zhang worked at BlockFi as a Senior Analyst of Marketing Analytics from 2021 to 2022. In this role, Zhang analyzed marketing data to inform strategic decisions and optimize marketing performance. Prior to BlockFi, Zhang held various analytical positions, including a Senior Analyst role at Zenith from 2019 to 2021 and an Associate Analyst position at MRM//McCann from 2017 to 2019, both located in the Greater New York City Area.
Education and Expertise
Yichi Zhang holds a Bachelor of Business Administration (B.B.A.) in Operation and Information Management from the Isenberg School of Management at UMass Amherst, where Zhang studied from 2012 to 2015. Additionally, Zhang earned a Master of Science in Business Analytics from the University of Rochester - Simon Business School, completing the program from 2016 to 2017. This educational background provides a strong foundation in data analysis and business strategy.
Early Career Background
Yichi Zhang began the professional career with various internships and entry-level positions. In 2014, Zhang worked as a Consultant at Protiviti for two months in Shanghai, China. In 2015, Zhang served as an IT Academy Intern at MassMutual in the Enterprise Information Risk Management department for two months in Springfield, Massachusetts. Additionally, Zhang gained experience as a Business Analyst Intern at Deloitte Digital for three months in 2016 in Shanghai.