Crissy Trus
About Crissy Trus
Crissy Trus is a Digital Marketing Director with extensive experience in digital marketing acquisition and retention strategies. She has held various leadership roles in notable organizations and specializes in optimizing marketing strategies through data analysis and vendor management.
Work at Pansophic Learning
Currently, Crissy Trus serves as the Digital Marketing Director at Pansophic Learning, a position she has held since 2018. Based in the Washington D.C. Metro Area, she is responsible for overseeing digital marketing strategies that enhance the company's online presence and engagement. Her role involves developing and implementing effective marketing campaigns to drive customer acquisition and retention.
Education and Expertise
Crissy Trus earned a Bachelor of Science in Marketing from West Virginia University, where she studied from 1992 to 1996. Her education provided her with a solid foundation in business management and marketing principles. She specializes in digital marketing acquisition and retention strategies, with a focus on search marketing, display advertising, and affiliate marketing. Additionally, she has expertise in creative and message optimization.
Background
Crissy Trus has extensive experience in digital marketing, having held various positions in multiple organizations. Prior to her current role, she worked at the National Council of Teachers of Mathematics as Director of Marketing and Member Communications from 2016 to 2018. She also served as Director of Digital Marketing at Initiate-It, Inc. from 2014 to 2016. Her career includes roles at eBay Enterprise Marketing, circuitcity.com, and NFIB, where she developed her skills in digital marketing and business intelligence.
Achievements
Throughout her career, Crissy Trus has contributed to numerous marketing initiatives that emphasize data-driven decision-making. She has a strong background in program metrics, analysis, and optimization, which supports effective marketing strategies. Her experience includes vendor and agency management, ensuring successful collaboration on projects. Additionally, she has been involved in business case development, which aids in strategic marketing initiatives.