Grayson Campbell
About Grayson Campbell
Grayson Campbell serves as the Head of Digital Marketing & Growth at PaperCut Software, where he leverages his expertise in marketing automation and analytics to enhance customer experience and drive business growth. He has a diverse background in product management and digital marketing, with experience across various roles in Australia and the UAE.
Current Role in Digital Marketing and Growth
Grayson Campbell serves as the Head of Digital Marketing & Growth at PaperCut Software, a position he has held since 2024. In this role, he focuses on leveraging digital channels and technology to enhance customer experience and drive business growth. He emphasizes building and leading teams that iterate, test, and learn to achieve their goals, fostering a culture of continuous improvement.
Previous Experience at PaperCut Software
Prior to his current role, Grayson Campbell worked at PaperCut Software in various capacities. He served as the Product Management Lead for Website Performance from 2021 to 2022 and as the Digital Lead from 2022 to 2024. His contributions in these roles included participating in team projects related to marketing technology, which were essential for the success of digital marketing initiatives.
Education and Qualifications
Grayson Campbell studied at TAFE NSW, where he earned a Diploma of Management in Business Administration and Management from 2012 to 2015. He furthered his education at Ducere Global Business School, obtaining a Bachelor's Degree in Applied Entrepreneurship from 2015 to 2018. His educational background supports his expertise in marketing automation and analytics.
Career at National Australia Bank
Grayson Campbell held multiple roles at National Australia Bank between 2013 and 2018. He started as a Front End Developer in Sydney from 2015 to 2016, then transitioned to a Conversion Rate Optimisation Analyst in Docklands, Melbourne, from 2016 to 2018. He also worked as a Super & Insurance Specialist from 2013 to 2015, gaining diverse experience in the financial services sector.
Experience in Growth and Product Management
Before returning to PaperCut Software, Grayson Campbell worked as a Growth & Product Manager at moufit in Dubai from 2019 to 2021. He also served as the Digital & Ecommerce Manager at Stuck On You in Geelong, Australia, from 2018 to 2019. His roles focused on driving growth and managing product strategies, contributing to his comprehensive skill set in digital marketing.