Sue Dancer
About Sue Dancer
Sue Dancer serves as the Head of Global Marketing at PaperCut Software, where she has worked since 2021. With extensive experience in marketing roles at companies like Tektronix and Fortive, she specializes in integrating digital tools with traditional marketing strategies to enhance business outcomes.
Current Role at PaperCut Software
Sue Dancer serves as the Head of Global Marketing at PaperCut Software, a position she has held since 2021. In this role, she is responsible for developing and implementing marketing strategies that enhance the company's global presence. Her focus includes creating innovative B2B campaigns that cater to both direct and indirect sales channels within the tech and IT sectors. Dancer's leadership in this position emphasizes the integration of digital tools with traditional marketing methods to achieve business objectives.
Previous Experience at PaperCut Software
Prior to her current role, Sue Dancer worked at PaperCut Software as the Global Field Marketing & Digital Leader from 2019 to 2020. During her tenure, she contributed to the company's marketing efforts by leveraging digital platforms to enhance field marketing initiatives. Her experience in this position laid the groundwork for her subsequent leadership role in global marketing.
Career at Tektronix
Sue Dancer has extensive experience at Tektronix, where she held multiple positions over several years. She served as the Global Marketing Operations Manager from 2001 to 2003, followed by roles as EMEA Marketing Communications & Operations Manager from 1996 to 2001. Dancer transitioned to Senior Manager roles, including Senior Manager, Ecommerce from 2018 to 2019, and Interim Director positions in both EMEA and Americas Field Marketing from 2016 to 2018. Her diverse roles at Tektronix equipped her with a comprehensive understanding of marketing operations and strategy.
Education and Professional Development
Sue Dancer studied at Buckinghamshire Chilterns University College, where she earned a Higher National Diploma in Business Studies and French. Additionally, she pursued further education at CIM | The Chartered Institute of Marketing, obtaining a Post Graduate Diploma in Marketing. This educational background supports her expertise in global field marketing, marketing communications, and demand generation.
Specializations and Skills
Sue Dancer specializes in integrating digital tools and platforms with traditional marketing methods to drive business results. Her skill set includes program management, team leadership, and product launch. She is experienced in digital and social marketing strategy, as well as event marketing, which enhances her ability to create effective marketing campaigns in the tech and IT sectors.