Vanessa Mason
About Vanessa Mason
Vanessa Mason is the APAC Marketing Program Manager at PaperCut Software, where she has worked since 2020. She has a background in marketing and accounting, with experience in developing campaigns that enhance brand awareness and customer engagement.
Work at PaperCut Software
Vanessa Mason currently serves as the APAC Marketing Program Manager at PaperCut Software, a position she has held since 2020. In this role, she is responsible for managing marketing programs across the Asia-Pacific region. Previously, she worked at PaperCut Software in various capacities, including as an Integrated Marketing Specialist from 2018 to 2019 and as part of the Global & APAC Campaigns team from 2019 to 2020. During her time at PaperCut, she developed campaigns that significantly increased brand awareness and customer engagement.
Education and Expertise
Vanessa Mason earned a Bachelor of Business and Commerce with a focus on Marketing and Accounting from Monash University, where she studied from 2005 to 2008. Additionally, she completed a training program at Dynamic Web Training in 2012, which lasted for 11 months. Her educational background provides a strong foundation for her expertise in marketing, particularly in campaign management and marketing automation.
Background in Marketing
Vanessa Mason has a diverse background in marketing, having held various positions in the field since 2009. She began her career as a Sales and Marketing Coordinator at Warner Institute of Business from 2009 to 2010. She then transitioned to Revelation Software Concepts, where she worked as a Marketing Assistant from 2010 to 2012 and later as a Digital Marketing Coordinator from 2012 to 2017. This extensive experience has contributed to her strong ability to build relationships and adapt to changing priorities in the marketing sector.
Achievements in Marketing Automation
Throughout her career, Vanessa Mason has utilized Marketo to enhance marketing automation processes within the software industry. Her experience with marketing automation tools has allowed her to streamline campaigns and improve overall marketing efficiency. This skill set has been particularly beneficial in her roles at PaperCut Software, where she has implemented strategies to drive customer engagement and brand awareness.