Matteo Bono
About Matteo Bono
Matteo Bono serves as the SEO Lead and Project Manager at papernest in Barcelona, where he creates diverse content and implements digital strategies. He holds a Master's degree in Marketing Management and Sales and has experience in digital marketing and project management.
Work at Papernest
Matteo Bono currently holds the position of SEO Lead - Project Manager at Papernest, a role he has occupied since 2022. In this capacity, he oversees various aspects of SEO strategy and project management, focusing on enhancing the company's online presence. Prior to this role, he worked as an SEO Specialist at Papernest for five months in 2021. His responsibilities include developing and executing link building strategies, optimizing SEO content, and implementing UX improvements by analyzing key performance metrics.
Education and Expertise
Matteo Bono has a strong educational background in marketing and business management. He earned a Master's degree in Marketing Management and Sales from UPC School (Universitat Politècnica de Catalunya) in 2022. Additionally, he studied at EAE Business School, where he also obtained a Master's degree in Marketing Management and Sales. His undergraduate studies were completed at Università Bocconi, where he received a Laurea triennale in Economia Aziendale e Management from 2020. He began his education at Liceo Scientifico G. Peano Cuneo, where he achieved a Diploma di liceo scientifico.
Background
Before joining Papernest, Matteo Bono gained experience as a Digital Marketing Intern at REVOO from 2020 to 2021. During this internship, he developed foundational skills in digital marketing, which he later applied in his roles at Papernest. His work experience has equipped him with the ability to manage digital business development, identify partnerships, and conduct strategic keyword research. He also oversees the creation of websites as part of his current responsibilities.
Achievements
In his current role at Papernest, Matteo Bono has implemented various strategies to improve user experience by analyzing key metrics such as bounce rates and conversion rates. He has also launched A/B tests to further enhance website performance. His contributions to link building and SEO content optimization have played a significant role in the company's digital marketing efforts. Additionally, he acts as an Office Manager for a team of over 50 people, showcasing his leadership and organizational skills.