Lívia Torelli
About Lívia Torelli
Lívia Torelli serves as the Head of Marketing at Parfin, where she has worked since 2022, specializing in digital assets, blockchain, and tokenization. With a background in marketing roles at various companies, she has led significant initiatives, including a rebranding project for Parfin.
Work at Parfin
Lívia Torelli serves as the Head de Marketing at Parfin, a position she has held since 2022. In this role, she has leveraged her expertise in digital assets, blockchain, and tokenization to align with the company's strategic focus areas. One of her significant contributions includes leading a rebranding initiative that enhanced the company's brand identity. Her efforts are aimed at increasing brand visibility and engagement within the market.
Previous Experience in Marketing
Before joining Parfin, Lívia held several marketing positions in various organizations. She worked as Gerente de Marketing at Serasa Experian from 2020 to 2022. Prior to that, she was at Sinqia, where she served as Gerente de Marketing from 2016 to 2020 and as Coordenadora de Marketing from 2014 to 2016. Her experience also includes roles at Avon and Natura, where she focused on communication and marketing strategies.
Education and Expertise
Lívia holds a degree in Business Administration and Management from Fundação Getulio Vargas, where she studied from 2012 to 2014. She also completed a specialization in Digital Marketing at Udacity in 2017. Additionally, she studied Public Relations at Faculdade Cásper Líbero from 2004 to 2007. Her educational background supports her expertise in digital marketing, internal communication strategies, and corporate culture management.
Achievements in Communication and Event Management
Throughout her career, Lívia has implemented various internal communication strategies, including managing corporate culture and internal social media. She has also planned and managed logistics for congresses and company events, aimed at boosting brand exposure and generating business opportunities. Her experience includes developing and executing performance campaigns targeting B2B audiences through platforms like Google and LinkedIn.