Emily Ostbo
About Emily Ostbo
Emily Ostbo serves as the Director of Ecosystem Marketing and Community at Parity Technologies, where she has worked since 2022. With a background in social media management and marketing across various companies, she has developed significant community engagement strategies, particularly for the Polkadot ecosystem.
Current Role at Parity Technologies
Emily Ostbo serves as the Director of Ecosystem Marketing and Community at Parity Technologies since 2022. In this role, she is responsible for leading strategic initiatives that help ecosystem teams adjust their positioning in response to changing market conditions. She collaborates closely with Product Marketing and Communication teams to ensure consistent messaging across Polkadot's ecosystem projects. Additionally, she designs and implements scalable programs aimed at enhancing marketing capabilities for various projects within the ecosystem.
Previous Experience in Marketing and Community Management
Prior to her current position, Emily held several roles in marketing and community management. She worked as the Head of Social Media and Community at Parity Technologies in 2022, where she managed social media strategies. Her experience also includes positions at COPYTRACK GmbH as Social Media & Community Manager and at Web3 Foundation as Marketing Communications Manager. She developed and scaled Polkadot's community to boost engagement and brand recognition, transforming fans into advocates and advocates into ambassadors.
Education and Academic Background
Emily Ostbo studied at Grossmont College, where she earned an Associate's Degree in German from 2010 to 2014. She furthered her education at Linfield College, achieving a Bachelor of Applied Science (BASc) in Marketing from 2014 to 2015. Additionally, she studied German Language and Literature at Kapital Zwei from 2015 to 2016. This educational background has equipped her with the skills necessary for her roles in marketing and community engagement.
Work History and Diverse Roles
Emily's work history includes a variety of roles across different companies and countries. She began her career as a Customer Advisor at PETCO Animal Supplies, Inc. and later transitioned to marketing roles in Germany and Brazil. Her positions included Social Media Manager at hoopla Global and Social Media Marketing Manager at UFOstart AG. She also worked as a freelance marketing and creative services provider, showcasing her versatility in the marketing field.
Community Engagement Initiatives
In her career, Emily has been responsible for creating and managing the largest globally distributed ambassador program in Web3. This initiative aims to enhance community engagement and brand loyalty within the Polkadot ecosystem. Her efforts focus on developing strategies that increase interaction and advocacy among community members, contributing to the overall growth of the ecosystem.