Lee Boulton
About Lee Boulton
Lee Boulton serves as the Global Integrated Marketing Director at Partnerize, where he focuses on leveraging MarTech software to enhance partnership success. With over twenty years of strategic marketing experience across various industries, he has a proven track record in delivering go-to-market strategies and co-sell campaigns.
Work at Partnerize
Lee Boulton currently holds the position of Global Integrated Marketing Director at Partnerize, having joined the company in 2024. In this role, he focuses on creating comprehensive market strategies that utilize Partnerize's MarTech software to drive partnership success. He also serves as the Marketing Director for the EMEA region since 2022, where he collaborates with various stakeholders, including software providers, advertisers, agencies, and publishers, to align on commercial goals and enhance partnership effectiveness.
Previous Roles and Experience
Before joining Partnerize, Lee Boulton accumulated extensive experience in strategic marketing across various industries. He worked at Flintfox International as an Account Manager EMEA from 2020 to 2022 and previously held the position of Go to Market Manager EMEA for a brief period in 2021. His earlier roles include being the Owner of Bolt:on Media, where he specialized in strategic communications and marketing from 2012 to 2021, and contributing as a writer for The Huffington Post from 2011 to 2016.
Education and Expertise
Lee Boulton studied at the University of St Andrews, focusing on Microeconomics from 2021 to 2022. He also attended Glasgow Caledonian University, where he earned a degree in Marketing and Communications from 1999 to 2002. With over twenty years of strategic marketing experience, he specializes in digital transformation and works closely with C-suite executives to implement business change and transformation programs.
Background in Marketing
Lee Boulton has a diverse background in marketing, having worked in various sectors including Financial Services, Technology, FMCG, Retail, and Tourism. His early career included roles such as Marketing Assistant at Bellway Homes Ltd and Marketing and Communications Executive at Glasgow Credit Union. He also served as Interim Marketing Manager at Barrhead Travel Group and as a Regional Festival Manager at Oxfam, showcasing his ability to manage marketing initiatives across different contexts.
Achievements in Relationship Building
Lee Boulton is recognized for his ability to build meaningful relationships and deliver co-sponsored multi-channel activities that enhance partner and brand awareness. His strategic approach has led to successful go-to-market strategies and co-sell campaigns, particularly in collaboration with Microsoft, aimed at exceeding financial targets.