Brendan Lee Young
About Brendan Lee Young
Brendan Lee Young is the co-founder of SnapTrade, a technology designed to automate portfolio management and securely connect financial apps to brokerage data.
Brendan Lee Young Co-founder
Brendan Lee Young is a co-founder who partnered with Brendan Wood. Together, they identified significant issues within the active investment management sector, specifically high fees and management expense ratios that hampered investment growth. These realizations led them to pursue passive investing strategies, particularly focusing on index funds to minimize costs.
Brendan Lee Young on Passive Investing
Brendan Lee Young, along with his co-founder, shifted focus to passive investing. They preferred index funds due to their lower management fees compared to traditional active investment strategies. This shift was motivated by the desire to optimize investment growth and minimize the impact of high management expense ratios on their portfolios.
Challenges in Personal Investment Management
Brendan Lee Young found the manual data entry and spreadsheet calculations involved in managing personal investments to be time-consuming. He recognized the need for a more efficient solution to automate the calculation of trades necessary to maintain target portfolio allocations. This realization was a key factor in the development of new financial technology.
SnapTrade Co-creation
In response to the challenges identified in managing investments, Brendan Lee Young co-created SnapTrade. SnapTrade is a tool designed to automate the process of maintaining target portfolio allocations by connecting financial apps securely to brokerage data. This technology aims to streamline investment management and reduce the manual effort involved in the process.