Jordan Murakami

Jordan Murakami

Marketing Specialist @ Pastel

About Jordan Murakami

Jordan Murakami is a Marketing Specialist with a background in English Language and Literature. He has experience in various roles across multiple organizations and has contributed to marketing strategies and communications at Pastel and Rainbow's End Community Development Corporation.

Current Role at Pastel

Jordan Murakami has been serving as a Marketing Specialist at Pastel since 2021. In this role, Jordan focuses on developing and implementing marketing strategies that enhance brand visibility and engagement. Responsibilities include creating templates for landing pages as part of the company's SEO plan and developing a style guide to ensure uniformity in all communications. Jordan's contributions are aimed at strengthening Pastel's market position and improving customer outreach.

Experience at Ontario One Call

Prior to joining Pastel, Jordan worked at Ontario One Call as a Customer Service Representative from 2016 to 2017. This position, based in Guelph, Ontario, involved assisting customers with inquiries and ensuring effective communication between the organization and its clients. The experience gained during this year contributed to Jordan's skills in customer relations and service management.

Educational Background

Jordan Murakami studied at the University of Guelph, where they earned a Bachelor of Arts (B.A.) in English Language and Literature from 2013 to 2017. Additionally, Jordan attended Ryerson University, completing a program in Strategic Marketing from 2018 to 2020. This educational background has provided a strong foundation in both communication and marketing principles.

Previous Marketing Experience

Before joining Pastel, Jordan held several positions that contributed to their marketing expertise. They worked as a Digital Marketing Coordinator at Habanero Consulting Group for three months in 2021, where they gained hands-on experience in digital marketing strategies. Additionally, Jordan served as a Business Management Analyst at TD from 2019 to 2020, and as a Concierge at Compass Group from 2018 to 2019. These roles helped develop analytical and customer service skills relevant to marketing.

Competitor Research Initiatives

As part of their role at Pastel, Jordan conducted extensive competitor research to understand market positioning and future opportunities for the organization. This research is critical for informing marketing strategies and ensuring that Pastel remains competitive in its industry. Jordan's analytical approach aids in identifying trends and potential areas for growth.

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