Karla Rivershaw
About Karla Rivershaw
Karla Rivershaw serves as the European Marketing Lead at Patch, a position she has held since 2022. With extensive experience in marketing roles across various companies, she specializes in building marketing functions that drive business growth.
Work at Patch
Karla Rivershaw has served as the European Marketing Lead at Patch since 2022. In this role, she focuses on developing and executing marketing strategies tailored to the European market. Her responsibilities include overseeing marketing campaigns and initiatives that align with the company's growth objectives.
Previous Experience in Marketing
Before joining Patch, Karla worked at Infogrid as the Head of Global Campaigns, Field & Partner Marketing for 10 months in 2022. Prior to that, she held various marketing leadership roles at Turtl from 2019 to 2022, and at Clarivate Analytics from 2017 to 2018. Her extensive experience includes positions such as Marketing Planning & Enablement Director and Field Marketing Director for Emerging Markets.
Education and Expertise
Karla Rivershaw has a diverse educational background. She studied Law and German at University College Cork, earning her Bachelor's degree in 2006. She also completed her LLB at the University of Kent in 2010 and achieved a Professional Certificate in Marketing from West Kent College in 2012. Her expertise includes Account-Based Marketing (ABM), Marketing Automation, and Lead/Demand Generation.
Achievements in Outdoor Activities
Karla has demonstrated her commitment to physical challenges through significant outdoor achievements. In September 2023, she completed a 100km walking challenge along the south coast of England in just over 17 hours. Additionally, she has summited both Mt. Fuji and Kilimanjaro within a few months of each other, showcasing her passion for hiking and mountain climbing.
Language Skills and Activism
Karla is fluent in Spanish and possesses skills in public speaking and change management. Outside of her professional endeavors, she actively engages in environmental activism, reflecting her commitment to social and environmental issues.