Amy Nelson
About Amy Nelson
Amy Nelson serves as the Principal of Marketing Operations at Patelco Credit Union, where she has worked since 2022. With over 15 years of experience in product branding within the financial services sector, she has held various marketing roles, including Senior Product Marketing Manager at Patelco and Marketing Director at Stanford Federal Credit Union.
Current Role at Patelco Credit Union
Amy Nelson serves as the Principal of Marketing Operations at Patelco Credit Union, a position she has held since 2022. In this role, she oversees marketing strategies and operations, ensuring alignment with the organization's goals. Her experience in the financial services sector informs her approach to marketing, allowing her to effectively manage cross-functional teams and drive impactful initiatives.
Previous Experience at Patelco Credit Union
Before her current role, Amy Nelson worked at Patelco Credit Union as a Senior Product Marketing Manager from 2017 to 2022. During her five years in this position, she contributed to product branding and positioning, enhancing the credit union's market presence. Her tenure at Patelco Credit Union has equipped her with valuable insights into member needs and market dynamics.
Background in Financial Services Marketing
Amy Nelson has over 15 years of experience in product branding and positioning within the financial services sector. Prior to her roles at Patelco Credit Union, she held significant positions at Stanford Federal Credit Union and First Tech Federal Credit Union. Her extensive background includes serving as Marketing Director at Stanford Federal Credit Union for seven months in 2017 and as Senior Marketing Manager at First Tech Federal Credit Union from 2004 to 2017.
Education and Expertise
Amy Nelson earned a Bachelor of Science (BSc) in Marketing from Santa Clara University, studying from 1993 to 1997. Her educational background, combined with her extensive experience, has equipped her with the skills necessary to work effectively with cross-functional teams in publishing and strategic channel marketing.
Leadership Style and Communication Skills
Amy Nelson is recognized for her leadership style, which is characterized as spirited, direct, and kind-hearted. She fosters a courageous and team-oriented environment, promoting collaboration among team members. Additionally, she demonstrates strong communication skills across various sectors, including business, education, and technology, enhancing her effectiveness in marketing operations.