Cassandra Gehrig
About Cassandra Gehrig
Cassandra Gehrig serves as the Vice President of Brand, Marketing, and Communications at Pathfinder Bank, where she has worked since 2020. She holds a Bachelor of Science in Marketing with a minor in Economics from the State University of New York College at Oswego and emphasizes collaboration and data-driven insights in her marketing strategies.
Work at Pathfinder Bank
Cassandra Gehrig has held multiple positions at Pathfinder Bank, starting as AVP, Marketing Manager in 2017. In this role, she focused on leading cross-departmental teams and managing diverse marketing projects. In 2020, she advanced to the position of Vice President, Marketing, where she continued to develop and implement marketing strategies. In 2024, she was promoted to 1VP, Brand, Marketing, and Communications. Throughout her tenure, she has participated strategically in bank-wide projects and committees to align marketing initiatives with the bank's overall strategic plan.
Education and Expertise
Cassandra Gehrig earned a Bachelor of Science degree in Marketing, with a minor in Economics, from the State University of New York College at Oswego. She attended the university from 2008 to 2012. Her educational background provides a strong foundation for her expertise in marketing strategies, particularly in integrating data-driven insights with human connection. This combination of education and practical experience supports her role in developing effective marketing campaigns at Pathfinder Bank.
Background
Cassandra Gehrig has a professional background in marketing, with a focus on collaboration and teamwork. She emphasizes the importance of working within cross-departmental teams to achieve common goals. Her experience includes leading diverse projects that range from dynamic marketing campaigns to innovative product designs. She is based in Syracuse, New York, where she has contributed to the growth and development of Pathfinder Bank's marketing initiatives.
Achievements
Cassandra Gehrig has made significant contributions to Pathfinder Bank through her leadership in marketing. She has successfully led cross-departmental teams and has been involved in various strategic projects that align with the bank's goals. Her approach to marketing emphasizes the integration of data-driven insights with a focus on human connection, which has been instrumental in fostering a customer-centric culture within the organization.