Anup Surendran
About Anup Surendran
Anup Surendran's Role as Head of Product Marketing and Growth
Anup Surendran serves as the Head of Product Marketing and Growth. In this capacity, he oversees strategic initiatives concerning product marketing, user acquisition, and growth strategies. His role involves aligning marketing efforts with overall business objectives to drive revenue and market presence. Anup's experience in scaling companies and devising product-led growth strategies underpins his leadership in this role.
Revenue Growth at QuestionPro Under Anup Surendran's Leadership
Anup Surendran previously led QuestionPro from $3 million to $30 million in revenue. His pioneering product-led growth strategies played a crucial role in this significant increase. By focusing on user acquisition and product optimization, Anup was able to establish sustainable growth, thereby enhancing QuestionPro's market position and financial performance.
Anup Surendran's Role in Strategic Acquisitions
Anup Surendran has been instrumental in the acquisition processes of notable firms. He facilitated the acquisition of Camilion Solutions by SAP and Resolver by Kroll. These acquisitions underline his expertise in identifying strategic opportunities and executing complex transactions, contributing to the expansion and diversification of these companies.
Consulting for FinTech, InsurTech, and EdTech Startups
Anup Surendran has advised high-growth startups in the FinTech, InsurTech, and EdTech sectors on their growth strategies. His consulting work involves providing tailored advice on scaling operations, improving product offerings, and optimizing marketing efforts. These contributions have helped various startups navigate the competitive landscape and achieve their business objectives.
Leadership of Loblaw's $500M Personalized Loyalty Program
Anup Surendran led a $500 million personalized loyalty program for Canada's largest retailer, Loblaw. His role involved developing and implementing loyalty strategies that personalized customer interactions and enhanced customer retention. Under his leadership, the program contributed significantly to customer loyalty and business revenue.