Alisa Feiner
About Alisa Feiner
Alisa Feiner serves as the VP of Business Development at PatientPoint® since 2022, bringing extensive experience in the advertising industry. Her previous roles include positions at Taykey, Artcraft Health, What to Expect, and WebMD, where she developed expertise in digital and programmatic advertising.
Work at PatientPoint
Alisa Feiner serves as the Vice President of Business Development at PatientPoint®, a position she has held since 2022. In this role, she focuses on expanding business opportunities and fostering partnerships within the healthcare advertising sector. Her work involves leveraging her extensive experience in building relationships with C-level executives to enhance PatientPoint's market presence. Based in New York, she contributes to the company's mission of improving patient engagement through innovative advertising solutions.
Previous Experience in Business Development
Before joining PatientPoint®, Alisa Feiner held several key positions in business development. She worked at Artcraft Health as the Director of Business Development from 2020 to 2022, where she was responsible for driving growth initiatives. Prior to that, she served as the Director of Strategic Partnerships at What to Expect from 2015 to 2019, focusing on creating and managing strategic alliances. Her earlier experience includes a role as Account Director at WebMD from 2010 to 2012, where she managed client relationships and advertising strategies.
Career at Taykey
Alisa Feiner worked at Taykey as the Sales Director for a brief period in 2014, lasting eight months. During her time there, she contributed to the company's sales strategies and client acquisition efforts. Taykey was later acquired by Innovid, which expanded its capabilities in the digital advertising space. This experience added to her expertise in the advertising industry, particularly in digital and programmatic advertising.
Education and Expertise
Alisa Feiner studied at American University, where she earned a Bachelor of Arts degree in Marketing in 1996. Her educational background laid the foundation for her extensive career in business development and advertising. She possesses expertise in digital, mobile, programmatic, and native advertising, particularly within the pharmaceutical and lifestyle sectors. Her ability to build C-level relationships and her collaborative approach have been key to her success in the industry.
Professional Skills and Recognition
Alisa Feiner is recognized for her skills in selling creative sponsorships and developing new client relationships. She is known for her collaborative nature and ability to bring positive energy to her teams and client interactions. Her experience in overcoming challenges in the advertising landscape has established her as a valuable asset in business development roles.