Laura Milton
About Laura Milton
Laura Milton serves as the Manager of Digital Marketing Solutions at PatientPoint®, where she has worked since 2022. With a background in digital marketing roles at PatientPoint® and experience in various communication and media positions, she specializes in enhancing client services through strategic digital marketing initiatives.
Work at PatientPoint
Laura Milton has been employed at PatientPoint since 2018, holding various roles that have contributed to her expertise in digital marketing. She currently serves as the Manager of Digital Marketing Solutions, a position she has held since 2022. In this role, she leads proposals to enhance digital marketing systems and integrates tools like SEMrush to improve client services. Prior to her current position, she worked as a Digital Marketing Specialist and Digital Marketing Coordinator, gaining extensive experience in managing SEM campaigns and providing strategic oversight for digital marketing services.
Education and Expertise
Laura Milton studied at The University of Tennessee at Chattanooga, where she earned a Bachelor of Arts in Communication from 2008 to 2012. She also attended Nashville Software School, completing a Web Development Jumpstart program in 2019. Her education has equipped her with a strong foundation in communication and digital marketing strategies, allowing her to effectively manage and oversee various digital marketing initiatives.
Background
Laura Milton has a diverse professional background that includes roles in digital marketing, corporate communication, and journalism. Before her tenure at PatientPoint, she worked at Gannett | USA TODAY NETWORK as a Preprint Coordinator from 2015 to 2018. She also gained experience as a Freelance Reporter at Main Street Media Inc. and completed internships at Unum, Chattanooga Women's Leadership Institute, and The Center for Community Career Education. This varied experience has contributed to her comprehensive understanding of digital marketing and communication.
Achievements
Throughout her career, Laura Milton has developed and managed SEM campaigns across multiple platforms, including Google search, Google display, and Facebook advertising. She utilizes tools such as Raventools and Google Data Studio to create custom reports for clients, showcasing her ability to leverage technology for improved service delivery. Her focus on exploring new systems and programs demonstrates her commitment to meeting evolving client needs in the digital marketing landscape.